PinkVISSION: Preserving Vision, Saving Lives!
PinkVISSION is the community-based preventive eye care initiative of mass medical mission (m3), operating under the incorporated trustees: Voluntary Integrated Sight Saving Initiative of Nigeria (VISSION).
Our Purpose: Integrated Eye Care for All
As a frontline response to the growing eye-health crisis, PinkVISSION places sight preservation at the heart of preventive healthcare.
Our work aligns with the World Health Organization (WHO) and the International Agency for the Prevention of Blindness (IAPB) call for Integrated People-Centred Eye Care (IPCEC). We affirm a simple truth articulated by WHO: there is no Universal Health Coverage without eye health.
The Global Challenge
- 43 million people are blind worldwide.
- At least 2.2 billion live with vision impairment.
- Of these, 1 billion lack access to essential eye care.
- The global economy loses over US$411 billion annually in productivity and health/social care costs.
- Yet, only US$25 billion is required to close the gap for unaddressed refractive errors and cataracts.
Deep inequities exacerbate the burden—access to care is often determined by socio-economic status, geography, and gender. With population growth and ageing, the burden of vision loss is projected to rise further.
Why Eye Care Matters
Eye health is inseparable from overall wellness. At PinkVISSION, we see the eye as both a vital organ and a diagnostic window to systemic health—including cancer prevention.
Our integration with mass medical mission is strategic:
- Life Expectancy — Blindness reduces lifespan by one-third; preserving vision improves longevity.
- Systemic Disease Detection — Conditions such as hypertension, diabetes, and HIV/AIDS often manifest in the eye.
- Cancer Links — Cancerous and noncancerous tumors can originate in the eye (primary ocular tumors). Cancers can also spread to the eye from other organs such as breast (women), lung (men). Other less common sites include, prostate, kidney, thyroid, and gastrointestinal tract.
- Diagnostic Pathway — Eye evaluations can reveal cancers such as brain tumors.
By harnessing these links between eye health and total wellbeing, we not only prevent blindness but also save lives through early intervention.
Our Model: Mission PinkVISSION
Since 2006, mass medical mission has woven preventive eye care into its programmes.
Our Mobile Eye Unit (PinkVISSION) complements the Mobile Health Centre (PinkCruise), bringing holistic, preventive eye care directly to communities nationwide. This community-based mobile eye care is known as Mission PinkVISSION.
We focus on early detection, health promotion, and linkage to further care, with the goal of achieving Universal Eye Health by 2030.
Our Core Identity
- Vision: To achieve Universal Eye Health by institutionalizing integrated, community-based preventive eye care—preserving vision and saving lives, one person, one family, and one community at a time.
- Mission: To promote holistic eye health through sacrificial ministry.
- Slogan: Preserving Vision, Saving Lives!
The Meaning Behind Our Brand
- Primary Colour (Pink): Symbolizes health and vitality. In eye care, a pink optic disc, retina, and palpebral conjunctiva are signs of healthy tissue. Conversely, detached retinas, cataracts, or tumors create opacity, leading to vision loss—or even life-threatening complications. In broader culture, “in the pink of health” signifies wellness.
- Secondary Colour (Green): Represents awareness colour for eye cancer and vision impairment.
Together, these colours embody PinkVISSION’s commitment to sight preservation, disease prevention, and holistic wellbeing.
A Legacy of “Vision 2020,” A Commitment to 2030
Originally inspired by the global Vision 2020: The Right to Sight initiative, PinkVISSION has evolved to align with today’s international agenda of Universal Eye Health and Vision Beyond 2020.
With 2030 in sight, we are redoubling efforts to close the eye care gap and ensure that no one loses their sight to preventable or treatable causes.
Rooted in Nigeria’s grassroots needs and born within the broader preventive-health platform of mass medical mission (m3), PinkVISSION is uniquely integrated into a comprehensive, people-centred model of care. Rather than operating as a standalone eye programme, PinkVISSION is delivered alongside general health screening, cancer prevention, and dental care—enabling earlier detection of systemic disease and more holistic, life-saving interventions.
This integrated approach—combining preventive eye care with community-based medical, cancer, and dental services—demonstrates how coordinated, cross-disciplinary prevention can transform health outcomes in underserved populations while strengthening health systems from the ground up.
What began in Nigeria as part of m3’s mobile preventive-health system now offers a replicable blueprint for tackling avoidable blindness within broader Universal Health Coverage frameworks. By supporting PinkVISSION, you are strengthening a model that preserves vision while advancing comprehensive preventive care across the life course.
Join us in preserving vision and saving lives—one person, one family, and one community at a time. Support our mission to extend free, integrated preventive healthcare to those who need it most.
Learn more: preemptology.org